MYTH 2: IF IT SMELLS CLEAN, IT MUST BE CLEAN
Ah, the wonder of smell. It is one of our 5 senses, and it can bring both joy and disgust into our lives. Joy from those pleasant smells that trigger fond memories of Grandma baking an apple pie on a fall day, or the pleasant salty smell of the beach that reminds us of wonderful vacation. But smells can also cause our stomachs to turn. We can be disgusted by the smell of rotting garbage, stinky socks or mildew on the clothes we forgot to take out of the washer and put into the dryer.
The simple truth is that our sense of smell is a wonderful gift. It informs us of things that we like and want, and warns us of things that could harm us. But many people today make the false assumption about cleaning that “if it smells clean, it must be clean”.
This really is a myth that has been promoted heavily by the cleaning products industry. You don’t have to look far to see claims about how effective a certain cleaning product is due to it’s “fresh island breeze scent” or it’s “lemon scent leaves your bathroom smelling clean and fresh”. This constant scent advertising has conditioned us to believe that if it doesn’t smell like a lemon or an Irish spring it can’t possibly be clean.
The danger in this thinking is that the “fresh lemon scent” has nothing to do with how clean the bathroom is, it is only a perfume that has been added to the product to mask offensive odors that are usually caused by bacteria. So it leaves you with the impression that it is clean. But is it really clean under that pleasant aroma? What happens when the added scent dissipates? Is the original smell still there? Did it ever really leave? How can you tell? That is the magic of the added scent, it simply camouflages the real problem.
The added scent found in most products is often among the most toxic part of the product and can also cause discomfort or even distress for people with allergies or chemical sensitivities.
Wouldn’t it be better to use products that don’t have artificial scent added to them, but actually worked and removed the cause of the malodor? We at Everest™ think so. That is why we do not add any artificial scent to our products.
We salute your quest to find cleaning and laundry products that DO NOT have added artificial scent. Don’t fill your home with those unnecessary chemicals and fumes. We believe that clean has a smell all it’s own, and it is pretty wonderful!
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